Businesses have been using videos to promote their products and services for time immemorial. Starting with television ads, video marketing has evolved drastically in today’s digital landscape. Content marketing services the world over all agree that in the world of creative content, video is the new king. And why shouldn’t it be? Video content represents a versatile and highly engaging channel for bringing your business to the forefront of consumers’ attention. And thanks to the widespread proliferation of social media, video has emerged as perhaps the single most important factor that should drive the content marketing strategy of any business in 2019. As a species, we humans are visually inclined towards pictorial representations of information. While the written word does form a major part of the information available on the web, it is quickly being surpassed by high-quality video content. Consumers are now looking to videos more and more to solve their problems. With over 1.8 billion monthly active users watching 1 billion hours worth of videos on any given day (source: techjury.net), YouTube has emerged as the second-largest search engine on the web, led only by Google. Other social networks such as Facebook, Twitter and Snapchat are not far behind on the video bandwagon. But what are the various ways in which video content can help your business? Read on to find out. Role of videos for social media marketing services In today’s fast paced world where just twenty-four hours in a day are not enough, very few people have the time or patience to read long product descriptions or detailed textual passages. With human attention span continuously shrinking by the day, social media marketing services are leaning on video to grab the user’s attention. Well structured video content that describes your product or service in a way that provides value to the consumers is sure to be more effective and engaging than cut-and-dried descriptions.
Videos Boost SEO A good amount of video content related to your business can help improve your organic SEO scores and allow you to climb up the search results. This will go a long way towards increasing the amount of traffic to your website, which can then lead to better conversions and sales. For this very reason, social media marketing services recommend preparing a sound video marketing strategy as a part of your overall digital marketing efforts. Videos Are Social Media Friendly If you are trying to leverage social media for your marketing strategy, you just cannot afford to ignore the impact of video. Social media sites currently account for a massive amount of video consumption. Also, video shares and comments help to increase the popularity and reach of your brand. This makes social media and video a match that is made in digital heaven. Video Results Are Trackable While it can be very difficult to gauge the amount of user interaction with traditional forms of content, with video you can easily track the performance metrics. Video content statistics allow your business access to important data such as when your users viewed the video, how long they played it before stopping, and whether the video actually resulted in a desired conversion. This helps to create more pinpointed video marketing strategies such as the optimal length of video content, the time of day when users are more likely to watch your video, the target demographic, and much more valuable insights. Videos Have Excellent ROI You don’t need high-end or specialized equipment to make the next viral video. Your smartphone camera and laptop can serve you very well in this regard. With a little bit of time and creativity you can create videos that engage customers, result in social shares and ultimately improve your conversions and sales. Videos Build Brand Awareness Being a visual content medium, videos can boost your brand image in the eyes of your target audience. Video content has better retention rates than other forms of content, can build strong emotional connections, and generate curiosity for your business in a very short amount of time. This can boost your social media marketing performance by a large degree. Conclusion Video content is poised to become the dominant mode of information consumption and social interaction in the near future. With all major and new businesses leveraging this exciting medium to reach out to their potential customers, you just cannot afford to ignore the impact video content can have on your social media marketing strategy. A picture is worth a thousand words, and even a single, well crafted video can propel your business to new heights. So don’t delay in utilizing video marketing, and contact your content marketing services today. |
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November 2021
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