Redesigning an outdated website is a smart decision and it can positively impact your brand while boosting user engagement. However, making mistakes can deeply affect the purpose of redesigning your website. Therefore, you need to be extremely cautious while redesigning an existing website. Here are a few common mistakes that you must avoid Critical Mistakes to Avoid while Redesigning Your Website
1. Not Analyzing Existing Web Design Don’t simply redesign your website just because it’s a few years old. Find out the opportunities you were missing on your existing website and fix these with the upcoming design. Start with analytics and user feedback to ensure that your redesign efforts are made in the right direction. That way, your goals will be achieved without squandering resources. Find out the pages with the least visits, bounce rate, unique visitors, user journey on your website, and other important KPIs. You can get all these insights through Google Analytics. These insights will help you to learn about your website’s strong and weak aspects you can track your visitors’ behaviour. Based on this information, redesign your website properly. Make sure not to change things that are already engaging. As you can understand, a detailed strategy is key to website redesigning. For expert assistance, it’s better to hire a reputed website design company and get your job done. Are you worried about losing your existing SEO traffic while redesigning it? Read this blog on how to retain SEO traffic while redesigning your website. 2. Inadequate Testing Without thorough testing of the site, you cannot learn about the technical aspects. Here are a few things you should test before redesigning the site:
3. Prioritizing Appearance over Functionality We admit that the appearance of a website plays a crucial role in engaging the users. However, according to the experts of website development services, one of the worst mistakes you can make is prioritizing aesthetics over functionality. We will explain why. Imagine a website with stunning graphics, beautiful colour combinations, and amazing features. All these draw the visitors’ attention and they set out to explore the website. And just then, the site offers a poor loading speed. As they click on an internal link, the site shows an error. As you can understand, the visitors will be frustrated and leave. Therefore, no matter how beautiful your site looks, it is of no use without an unparallel functionality. While redesigning your website, make sure to strike a balance between appearance and functionality on your website. This will ensure a smooth user journey and an enhanced conversion rate. 4. Designing a Complicated Website Many often, site owners believe that their existing website is too simplistic and they need to transform it into a complex one filled with lots of features. While equipping your website with the latest design trends and features is a wise decision, making your site complicated will only lead to confusing the visitors and they will bounce. Remember, the visitors are not there to appreciate the complexity of your website and explore it. They simply want to fulfil their objective and your site must help in that direction. Don’t go overboard with your site design as it will hurt the user experience. Pay attention to designing a minimalistic, simple, and elegant website comprising the essential elements. Read this blog to explore the importance of a minimalist web design for your business. 5. Not Setting a Budget and Time Frame Before you set out to redesign your website, we want to give you final advice: set a budget and time frame right at the beginning. Without these two, your project will continue forever and resources will be spent. However, we don’t recommend you to limit your site within a tight budget. The best idea is to save some bucks in case your budget extends a little more. Similarly, setting a deadline is important but expect that it can get delayed a few days. Keeping these in account will help you to be prepared right from the beginning. With these tips in mind, you can redesign your existing website without any hassle. We hope you have found the article insightful. Implement these and thank us later. Instant chatting apps are gaining massive popularity these days. Statista reveals that 41 million messages are sent out from chat apps every minute. Further, the study predicts that about 3 billion people will use chatting apps by 2022. As you can understand, building a chatting app can be a profitable decision. Now, if you are planning to build a chatting app, here are a few features you must include. Chatting App: Essential Features
This will also streamline usage when the users seek to log in via a different device. You can also facilitate a QR code scanner to make the process even more hassle-free. Remember, a chatting app has to be the easiest and most convenient app for the users since they will use it every now and then.
Therefore, make sure that your app is compatible with different platforms and devices. We recommend you engage hybrid app development services and create a cross-platform app. Also, leverage the native features of the device like GPS, camera, etc.
The best way to do that is by using end to end encryption. That way, a particular message will be seen only by the dedicated user. No third party intervention is possible as only the sender and the recipient can decode the encrypted message. Not sure how to implement this? Consider engaging professional mobile app development services to build a secure app. Read this blog to find out more about mobile app security: best practices.
Let the users share different types of media files including document, image, video, audio, GIF, location, and more via your app. That way, the users need not install multiple apps to share different media files. This enhances the user experience.
Once the call is over, you may ask the users to share their feedback on the call quality. It will help you to improve quality and the users will also feel valued.
It also helps the users restore data should their device is lost or damaged. Also, they can access these files from different devices.
Further, let the users customize the app interface by using dark and light modes. Dark mode helps to save the device’s battery. It is also comfortable for use in darkness. Let the users decide which one to choose for their interface.
If you want people to spend more time on your app and increase user engagement rate, this is a must-have feature for your app.
Chatting apps are full of fun. Let the users share emojis, stickers, and GIFs. Also, your app may have a feature like time-sensitive messaging. Once this is enabled, the files or texts shared over this period will be vanished after a certain time specified by the users. Closing Thoughts Chatting apps have already replaced the traditional modes of communication over SMS. It is gradually becoming a potential substitute for telephonic conversation. Building a messenger app at this hour is greatly advantageous for your business. Just make sure to include these features and you are good to go. Businesses across the world have realized that there’s no substitute for customer experience. This is an inclusive aspect that highlights how a business seeks to shape the overall experience of the customers and prospects throughout their life-cycle. In today’s competitive market, the distinction lies in offering a seamless and omnichannel user experience. That means, from website to service, notification to email - everything is interconnected these days. Today, we will take a detailed look at how to make the shift from delivering services to shaping an impeccable experience on an eCommerce website. A Comprehensive Guide to Offering Top-Notch User Experience on an Ecommerce Website The customers look for value in everything they do online - be it shopping, subscribing to a product, or interacting with a business. In such a scenario, it’s important to highlight customer satisfaction as a business goal. Here are a few aspects to take care of:
Homepage Optimization The homepage is the face of an eCommerce website. From attracting the visitors to browse the site to improving brand perception and influencing conversions - the homepage plays a crucial role for an e-store. As the entry point to product lines and first impression - the homepage must be well-optimized. Make sure to showcase top-selling products, catchy banners, current or upcoming offers, etc. on the homepage. Introducing videos, localization, and displaying cart and navigation menu simplifies the entire process. You may seek assistance from a reputed eCommerce website development company to ensure that the site looks creative and conversion-driven. Navigation Optimization The next step is to ensure an easy navigation experience. Make sure all the navigation menus are easily found on the website. You can integrate intuitive features like a hamburger menu for product categories and filters, search bar, wishlist, cart, etc. If you cater to multiple countries, integrate a symbol (e.g.: national flag) with a drop-down menu that helps the users select their preferred country. Also, automatically locating the user’s location will enhance their convenience. Pay attention to a seamless checkout since this is where most of the users bounce. Facilitate a smooth customer journey by ensuring guest checkout, multiple secured payment modes, order confirmation messages, etc. Loading Speed Optimization You saw this coming! Loading speed has become a part and parcel of a positive customer experience. Leverage browser caching, optimize images, minimize HTTP requests, minify JavaScript, enable compression, minimize redirects, etc. are some of the best practices to page loading speed. We know that these are highly technical elements. Engage a professional website development company to help you take care of all these. Product Page Optimization The product page enables the users to get a detailed insight into the products. Incorporate interactive media, customer reviews, product videos, detailed descriptions, and most importantly, a catchy ‘Add to Cart’ button on every product page. If a product is not in stock, you may enable the users to get notifications when it is restocked. Further, you can feature similar products at the bottom section of the product pages to entice the users to check those out and shop. Product Search Optimization Optimizing product search across the site is often forgotten but a much-required aspect for an eCommerce website. Create an intelligent search feature that takes misspellings, plurals, etc. into account. Elements like auto-correct, auto-suggestions, visual search, voice search, etc. to enhance the users’ convenience. Narrowing down the search is also crucial to help the prospects pinpoint the right item. For that, it’s important to set proper filters. Depending on your product line, these may include pricing, brand, colour, type, etc. Touchpoint Optimization Website is an important touchpoint for your business but not the only touchpoint. Make sure that all the interaction channels are seamlessly optimized. For instance, you may integrate a chatbot into your site to let people easily connect with you. Other than that, engage SEO services to optimize your presence on the Search Engine Result Page (SERP). Enhance performance on social media by optimizing the Open Graph tags (OG tags). Pay attention to your overall digital footprint including PPC campaigns, user reviews, influencer marketing effort, and so on. From notifications to email marketing - each step must be properly measured so as to ensure an optimum user experience. We hope our insights have helped you in the right direction. It’s time to take action on these thoughts. Implement these and see the difference they make! Almost every business has a brochure (those who don’t should create one right away!). But how many of them grab people’s attention or get them to respond? A poorly designed brochure only frustrates people and evokes a negative impression about your business. Here are some effective tips to create a stunning business brochure. Such a brochure is a combination of catchy graphics and compelling copy. Today, we will cover both the aspects and offer some useful tips to improve them. How to Create a Brochure that Stands Out#Outline Your Objective
The first step is to identify the purpose of your brochure. Don’t create a brochure just because others are doing it. The objective of your brochure will be reflected in the entire design so this is a crucial part. Here are a few thoughts to ponder before designing a brochure:
#Select the Right Design The design of your brochure will instruct the way you can organize the content. Therefore, before penning down the content or selecting the graphic, determine the design of the brochure. There are different types of brochures. Here are a few to get started:
There are many other types of brochures. Every brochure design company has expertise in various types of brochure designing. You can consult with the professionals to see what types of brochures they have to offer. #Start with the Headline The headline is one of the first elements to grab people’s attention. So ensure that it is catchy and evokes curiosity to dive deeper into the brochure content. Here are a few catchy headlines that will compel the visitors to check out the rest of the brochure:
#Align Image with Brand Identity A brochure is an extension of your brand identity design. Therefore, it should reflect the aesthetics that you want to build around your brand. If you have a website, you can take an idea from the website design. For instance, Apple maintains a sleek minimalistic approach across their designs and marketing materials and their brochure is no exception. From colour scheme to design - everything should be according to your brand image. For instance, green is perfect for the brochure of an eco-friendly product company while yellow and black can suit that of a machine tool supplier. #Use Short Sentences A brochure is not a website. It has limited space and you should be as concise as possible. Use short sentence and paragraphs so that people can glance through them. Instead of putting a couple of paragraphs in a row, you can create a few subheads and provide the most relevant information. The use of bullets also breaks the monotony. Make sure to use easy language instead of technical jargons especially if you are operating in the B2C industry. While B2B business brochures can be a tad bit technical, B2C ones need to be written in a simple language. #Use High-Resolution Images A brochure with blurry, low resolution and jagged images has no place in today’s competitive market. Remember, image quality is crucial to grab people’s attention. Also, arrange the images in a visually appealing manner. You can add a personal touch by using your own headshot instead of a stock photo. The experts of brochure design services recommend maintaining adequate white space so that people can properly glance through the images and the texts. Too many loud colours or a busy design may be difficult for them to comprehend. #Include Something Exclusive to Enhance Your Brochure’s Usability A brochure talks about your business. Sure, but it should do more than that. Depending on the type of your business, you may include a map of a place marked with tourist attractions, state-level scholarships available for the students, a height & weight chart, and so on. This will increase your brochure’s usability and encourage people to preserve it. #Include Call-to-Actions The objective of a brochure is not only to inform but to persuade people to take an action. And it’s your responsibility to lead them to take the action. Here are a few examples of the actions you want people to take:
#Use High-Quality Material A brochure creates your business impression. A flimsy and cheap quality brochure instantly turns away people and the brochure finds a place in the garbage bin. No matter how well the design and the copy is, you cannot compel people to check it out if the brochure is made of poor quality material. Therefore, use high-quality material that lifts the standard of your business. The texture and feel should offer a high-end impression to the people. Wrapping Up An effective brochure design is based on the AIDA model - Attention, Interest, Desire, and Action. Your brochure needs to grab people’s attention, generate interest to read further, evoke a desire to obtain the product or service, and take a specific action. While designing a brochure, make sure to create an eBrochure as well. These days, many business communications are conducted over digital media. If you have an eBrochure, you can share it online without any hassle. Following the above-mentioned steps will help you design a brochure that meets all of these criteria. Implement them and let us know how it turned out! Mobile app development has witnessed a consistent growth for a few years. This has contributed to improving code quality, maintainability, and app security. Any leading app development agency India and abroad adopts various approaches to cut through the challenges of creating an app. Today, we will discuss the approach of DevOps. We will explore its benefits and how you can adopt this culture while developing your application. Let’s get started then. DevOps - An OverviewDevOps highlights an effective cooperation among all the stakeholders involved in delivering a digital product. It includes app developers, project managers and operation staff members. The traditional approach and strategy to software development caused excessive time, resulted in high development costs, and often failed to drive client satisfaction. DevOps helps to reduce the gap between development and operations and contributes to nullifying the challenges related to app development. Simply put, the software engineering practice aims at unifying software development and operation. It promotes deeper integration and in turn, enhances cooperation. Altogether, DevOps enable the development teams to be more productive and create & launch software efficiently and more dependably. Quick note - A study by Upguard reveals that 63% of the companies that used DevOps launched new software more efficiently and frequently. The Role of DevOps in Mobile App DevelopmentDevOps is very useful for app development companies. Wondering why? We will explain in the following sections.
Benefits of DevOps in Mobile App DevelopmentNow, let’s take a brief look at the advantages of DevOps in mobile app development.
App development procedure can be stressful if we don’t optimize the strategy. DevOps helps in that by monitoring the codes from the beginning to delivery all the while underlining the rectifications required. DevOps also helps in fixing bugs and updates for further improvements. This ensures excellent app performance and drives a positive impression in the app market. It takes care of all the aspects of software development vis-a-vis the structure. It helps in controlling the quality of software creation including proficient cooperation, hassle-free management, and overall achievement.
App testing is an important factor in app development. Since there are various OS versions, it’s impossible to test different versions manually. Mobile app testing is usually manually done on different simulators instead of actual gadgets. During manual testing, an app can perfectly work but that doesn’t necessarily mean that it will work the same in the live environment. Several factors including network conditions, power, memory etc. may lead to the failure of app performance. In order to abstain from these kinds of issues, developers should monitor the app through third-party SDKs for log reports, crash reports, etc. and identify the reason behind the failure. DevOps actively helps in that.
-Unstable development procedure -Ownership issues -Testing procedure -Inconsistent workflow -Lack of communication
Closing Thoughts DevOps has the potential to drive a significant transformation in the realm of mobile app development. We hope you have found the article well-informative. Feel free to share your thoughts. According to ‘SEO Software Market’ report, the global SEO software market is expected to grow by $740.01mn between 2021 and 2024 (marketwatch.com). With the search landscape evolving so rapidly, there is little wonder why the spending is poised to escalate in the upcoming years. If you want a competitive advantage, it is high time that you took into account the current search trends. Yes, we understand that the search industry is changing so fast that keeping up with everything new can be difficult. But, to help you make the most of the best trends, we shed light on the three broad categories of searches – voice, visual, and vertical. You don’t want to lag behind your competitors, do you? So, you must take the necessary actions and deliver a unified search experience to your audience. The rest of the subject, we will discuss in the following section. Voice Search – How to get it Right? Underpinned on the speech recognition technology, voice search trend allows the users to get crisp answers to the queries made via voice. Do you know what’s shocking? While this technology has reached its peak point, yet 62% of marketers got no plans for voice search optimization. To stand apart from this herd, go through the must-leverage strategies we discuss below. Focus on Being Mobile Responsive – As most voice searches are made from mobile devices, it is no surprise that your website should be mobile-friendly. Given short attention spans of users, it is also expected of your website to load fast. For confirmation, you can use testing tools to check if your website is meeting these criteria. Open Google My Business Account – Do you know 75% of smartphone users perform voice searches for finding local businesses every week (99firms.com)? If you want yourself to be easily discoverable, then now is the time to open and update your Google My Business account. Need detailed assistance? You can always get in touch with an expert on digital marketing services. Get Best Results with Schema Markup – Also, known as structured data, the schema markup on your website helps the search engine crawlers index and classify your content. And based on this classification of data, the search engine can choose your content and present it as relevant information thereby answering the voice queries of users. Tweak Content for Voice Optimization – Since voice searches are conversational in tone, you should leverage long-tail keywords for improving your visibility on the search engine. Focus on creating blog posts that answer your customers’ queries. The best way is creating a FAQ page that follows the same conversational or question-answer pattern as the voice search queries. Visual Search – What should be Your Strategy? Here is another miracle of Artificial Intelligence (AI) – Visual Search, which helps people search with real-world imagery, in place of text search. A bonanza for all e-commerce brands and stores, the visual search technology allows the users to take a picture, using a visually-focused software like Google Lens and Pinterest Lens and offers results relevant to the object in that picture. Here are some tips on how you should prep up for this trend. Follow Image Optimization – To optimize your images for visual search, you have to follow image SEO best practices like selecting the right format, creating unique images, customizing image file names, and writing SEO compliant alt text. Simultaneously, you should also make sure that your images are mobile-friendly and using them involves no copyright conflict. Update your Image Sitemap – Not sure if the image XML sitemaps have been uploaded on the website? Pay attention before it gets too late. That is important because, with an image sitemap, your chances of being discovered by the search engines increase manifold. As per the top SEO agency India, an updated image sitemap helps Google index your images and show them as visual search results for users. Emphasise Uniqueness & Creativity – Keep in mind that visual content is the same as your other forms of content, which requires to be unique and engaging for creating the right impact. That holds true in cases of e-commerce brands for whom the product pictures can make or break their reputation. Do you use stock imagery? Don’t forget to adapt it for uniqueness. Conduct Audience Analysis – With 62% of millennial customers using visual search over other technologies, you should delve into in-depth research and understand what exactly your customers are looking for (businesswire.com). Don’t churn out images just for the sake of it; ensure that your visual content caters perfectly to your target demography. Vertical Search – Why Must You Care?Whenever we speak of search engines, ‘Google’ is the first name to strike our minds. But, do we consider search engines dedicated to a specific niche or vertical. And there you have got an idea of what vertical search is all about! Searching Pinterest for images, LinkedIn for jobs, or Yelp for online reviews serve as examples of vertical search engines. So, how do you plan to gain visibility on search engines other than Google? Here are some tips from the specialists in digital marketing services.
Analyse Audience Behaviour – Should you think going beyond Google is a waste of time, you must know that 55% of overall retail searches in the US start from Amazon, and surprisingly not Google. And that’s just one out of many examples out there. To get the best results on other search engines you must conduct audience research and study why and how your target audience is using them for their benefit. Adapt Your Content for Specific Search Engines – To cut corners and save efforts, you cannot use the same content types for all search engines. If you’re doing that, it’s at all not professional! Even if the audience remains the same across all platforms, understand that the users’ expectations differ based on different search engines. Hence, you must plan your content strategy accordingly. Maintain Brand Consistency – Never ever mess up with your brand messaging, for it defines what you stand for. No matter what your touch points are, you must communicate with your customers in a consistent tone always. When that coherence breaks, the audience forsakes. After all, what is a reliable brand if it doesn’t stay true to its identity & messaging? Do not Ignore Google’s Very Own Verticals – While you focus on niche-related search engines, do not forget about Google’s network of vertical searches. From images and shopping to video and news, these specialised search engines being less competitive may drive in better traffic to your website. However, remember that vertical ranking is no substitute for horizontal search results. If you are already performing great on Google’s universal search, you can simply optimize for segmented searches and beef up your ranking. Closing Thoughts – With search behaviour changing, new opportunities are coming up for businesses today. And to take advantage of these opportunities, you have to have a dynamic search optimization strategy. Now that you know the best practices, be quick to deploy them and see faster results. If you think you need our help, we will be glad to assist you in your endeavours. We wish you success! Every business seeks to improve its organic reach and establish an authoritative voice in the industry. Researching keywords, building a community, engaging digital marketing services - the businesses put an extensive effort in maximizing their organic reach. What if we said that the hashtags you use on Facebook can influence and even improve your organic social media reach? Sounds striking? That’s understandable. It’s because hashtags have never really made much difference on Facebook or earned recognition as a game-changer in earning traffic. In fact, you may have seen several posts with lots of hashtags that didn’t contribute to increasing reach. This has perhaps made you reluctant to use tons of hashtags in your posts. Well, the situation is changed now. Facebook hashtags are playing a huge role in increasing organic reach. However, there are a few strategies to use hashtags on Facebook. Only including tons of hashtags in your post won’t increase its reach. We will discuss the strategies below. Proper Ways to Use Hashtags on Facebook These are the strategies preached and practised by the experts of professional social media marketing services. Let’s take a look: 1. Research Hashtags The first step is to research popular hashtags on Facebook for a specific niche. For instance, if you are operating in the travel industry, type #travelandtourism in the search bar to find which hashtags are the most popular. 2. Leverage Instagram You can get a better insight into the popular hashtags if you use Instagram. You need to leverage the potential of all the social media platforms to ensure the maximized outcome of your efforts. When you write a hashtag on Instagram, you can see how many people are using the hashtags. Now, use the popular ones in your post. We recommend you to link your Instagram account to Facebook so as to crosspost without any hassles. That way, you can directly use the Instagram hashtags on Facebook and reach a wider audience. Quick note - Facebook has nearly 2.7 billion users worldwide while Instagram has around 1 billion users. 3. Bring Variety If you are using the Facebook app, you can type your preferable hashtags and Facebook will offer you several suggestions. This is ideal to bring variety in your hashtags. If you use the same hashtags in all of your posts, these may not be much visible. Instead, use a variety of hashtags to reach a wide scale of audience. 4. Go Beyond the Ordinary By far we have discussed why you should use the hashtags that are popular in your niche. Now, we are going to say just the opposite. You can also use hashtags that are generic and not really connected to your domain. For instance, if you operate in the technological field, you can use some hashtags like #wedriveinnovation and #bringthechange. These are generic statements and in accordance with your domain. 5. Create New Hashtags Here’s a magic trick. If you are doing something innovative or if you have come up with a catchy phrase to denote what you do, you can build a new hashtag. For instance, you can use your product name as a hashtag. This will enable people to find all the posts related to the hashtag. If some of your target audience purchase the product, they can also post an image using the hashtag. This significantly helps in brand building. 6. Use Long Hashtags Don’t hesitate to use long Hashtags. You can either put multiple words together or break the words with an underscore sign. For instance, you can either write #entrepreneurgoals or #entrepreneur_goals. 7. Placement of Hashtags Usually, people prefer to use hashtags at the bottom of the caption but you can always use one or two hashtags on the top of the main text to grab attention. Remember that Instagram or Facebook doesn’t allow you to skip white space before using a hashtag. However, hashtags are really important to allow people to read the main text. If you are using generic hashtags just to expand your audience, it’s better to keep a gap between the main text or caption and the hashtags. Put periods (“.”) at every line for a few lines to create a white space. If you don’t want to flood your post with too many hashtags, you may jam the hashtags in the comment box under the post. That way, people will not feel irritated while reading the post and your purpose of reaching more people will also be served. 8. Use Hashtag in Main Text Here’s a cool tip - you can use one or two hashtags in your main post content. Let’s explain it with an example. Say, you offer mobile app development services. And you want to promote your service on Facebook. You may write: “As a trusted #mobileappdevelopmentcompany, we have helped a global clientele with industry-standard mobility solutions. We integrate advanced features to make your app user-friendly. For more info, #contact us at (put your phone number). #mobileappdevelopmentservices #your_company_name” Got it? 9. Take Hashtag Idea from Keywords If you have engaged a top SEO agency India or abroad to optimize search engine presence, you must already know that keyword research is an integral part of it. Take your hashtag idea from the keywords. For instance, if one of your keywords is Cuban jewellery, you can use it in your Facebook post as #cuban_jewellery. You see, all the digital marketing efforts are connected to each other and you can leverage one for the other. 10. Revive Old Posts with Hashtags If you have some old posts where you have not used any hashtag, you can edit and add some hashtags to those posts. This will activate Facebook’s algorithm and revive the posts. Okay, now comes the interesting part - how many hashtags should you use in a post. We will explore it below. How Many Hashtags Can You Include in A Facebook PostThis is a tricky question. Basically, you can use as many hashtags as you want in your post. But the real question is, do you need to use tons of hashtags? To put in simpler terms, does using more hashtags necessarily mean securing more reach?
Honestly speaking, the answer is ‘No’. You can use about 4 to 5 main keywords. You can also extend the number to 10 to 15. Just make sure to use strong hashtags that add value to your business and enhance your post. For instance, if you have created and posted a jewellery ad video that has an emotional touch, instead of using #video, you can write #an_everlasting_bond. This is unique, appealing, and may encourage the audience to use the hashtags in their posts. And when you use such a catchy and unique hashtag, you need not use too many hashtags. Use one or two hashtags to keep things simple, sophisticated, and glamorous. You can keep one hashtag common in every post - this can be your brand name, a product’s name, or a campaign that you support and promote. Final Crux We hope our 10 handpicked tips have helped you to get a better insight into using hashtags on Facebook to improve organic social media reach. Implement these and witness the results yourself. Best wishes. To survive in this hypercompetitive market, simply building an e-Commerce store will not help unless you are ready to ride the wave of m-Commerce. As the numbers of online shoppers making purchases through their phones surge, m-Commerce or mobile commerce is growing leaps and bounds and providing tremendous opportunities for businesses today. Need facts to believe what we say? Well, we have got some hard numbers for you. While global e-commerce sales through mobile devices stood at 34.5% in 2017, it escalated to 49.2% in 2020 (sleeknote.com). That’s nearly a 15% jump! And the future of m-Commerce seems even more promising because its sales are expected to cross 53.9% by the end of 2021 (Statista.com). With all these impressive figures, don’t you think you have enough reasons to get a mobile app for your e-Commerce store now? In this blog, we discuss how having a mobile app gives your e-Commerce business a clear competitive edge. Let’s buckle up for an interesting read then? Better user experience with personalisation – Right from tracking and observing user engagement to offering custom recommendations, mobile apps help you deliver an unparalleled personalised experience to your customers. There is little wonder as to why 78% of users prefer accessing stores via the mobile app over a mobile site today (statista.com). With an app downloaded in their phones, customers are saved from the hassle of remembering the URL and logging in to access the store. And when you keep pampering your customers with personalised content, it translates into improved conversions for your business.
Look how H&M, the Swedish fashion retailer company, with its amazing personalisation features, paving the way for other e-Commerce brands. Features such as a bar code scanner for easy social media shares, timely sales alerts, easy-to-navigate product menu, and intuitive screen graphics have made H&M’s mobile app one of the trendsetters in the m-Commerce market. Eyeing another breakthrough, the company is planning to harness AI for turning online tailoring feature into reality. Sounds brilliant? You too can reap the strategic benefits of the m-commerce boom if you hire the right help and devise new strategies to keep up with the blistering pace of mobile commerce growth. Lowered response time and higher conversions – A native app can retrieve users’ data more precisely and faster than a website. It results in a reduced response or loading time. In fact, according to Qubit, a London-based software company, the page loading speed is one of the key factors that affects the buying decisions and mobile app conversion rates. Here are a few effective ways to reduce your app loading time. Not yet convinced? Hang on, we got something more intriguing! According to a study conducted by Ericsson, a Stockholm-based telecommunication company, the level of anxiety caused by a delay in mobile speed can be compared to the stress triggered while watching a horror movie. Imagine the amount of frustration your customers face while using your slow-loading mobile site! Hence, we tell you that now is the time to get a mobile app and alleviate the stress of your users. For that, if you need to engage professional mobile app development services, so be it. After all, hiring expert help can help you deliver a streamlined user experience to the customers. Strengthening customer loyalty & retention – Do you know the average smartphone users spend over 4 hours and thirty minutes on their mobiles (vox.com)? Out of this total time, a major chunk is spent on browsing one or other mobile apps. This trend is not a surprise, for on-the-go convenience of mobile devices is truly unsurpassable and empowering for the users. So, why don’t you tap its potential and dominate the mobile screen time of your audience? Loaded with interesting features like push notifications, location-based searches, and easy check out processes, mobile apps make it easier for you to acquire and retain more customers. Also, since a mobile app is different from an e-Commerce website, you can experiment with unique ideas and create a new branding experience for the users. Wondering what you have to do to create a strong app brand? First, you must focus on creating a unique logo, custom graphics, and interactive interface for delivering high user experience. Second, you can try using the mechanics of gamification to incorporate features like reward systems, bonuses, badges, and leader boards for driving better customer engagement. Want to explore ideas such as these before you build a mobile app? Feel free to consult the experts of a reliable mobile app development agency for exhaustive guidance and end-to-end solutions. Enhanced customer satisfaction & security – With online shoppers turning towards m-Commerce, it is no surprise that conversions from apps are three times greater than the mobile sites (marketingland.com). But what can take you by surprise is the fact that the opening rate of push notifications is 60%, while that of email notifications is only 20%. So, if you want to market your product or services through your mobile app, the push marketing strategy can take your business places. Moreover, the personalised features and streamlined checkout process have restricted cart abandonment rate at meagre 20% on mobile apps. However, does it mean email marketing has lost its relevance? Find your answer in the article. Also, remember that security is one of those factors that can make or break your m-Commerce sales. Building a secure app that offers an encrypted transaction and data protection should be your priority if you want to generate trust among the audience. With improved customer service, increased security, direct marketing communication, your mobile app can get the users hooked, not to speak of the jackpot it can help you hit. In the words of Lisa Masiello, a well-known business executive and author, “Happy customers are your biggest advocates and can become your most successful sales team” (hubspot.com). Wish the same for your business? Act accordingly and decide your destiny! Way Forward – The rise of m-Commerce is not just a trend, but a major transformation in the world of digital technologies today. If you want to be a part of this expansion, then you should get your business m-Commerce-ready sooner than later. With the global mobile e-Commerce sales expected to touch $3.56 trillion in 2021, do you realise the magnitude of growth opportunities that await you? Now that you know the indispensability of having a mobile app for your e-commerce store, it is time for you to get started. All the best from our end! 2020 is the age of automation. Marketers rely on the power of automation for efficient and streamlined results within a short span of time. And when it comes to paid marketing, automation takes it to a different height by removing the hassles of creating successful campaigns. PPC automation tools make it easier to optimize your ad campaigns and lead to greater traffic and conversion. The best part is that these tools enable you to leverage a wide array of data and the potential of machine learning (ML) to drive sales. PPC management company professionals state that AI and ML have significantly improved their day-to-day work. Here’s a close look at how you can leverage PPC automation to enhance your business. Check it out. |
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November 2021
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