According to ‘SEO Software Market’ report, the global SEO software market is expected to grow by $740.01mn between 2021 and 2024 (marketwatch.com). With the search landscape evolving so rapidly, there is little wonder why the spending is poised to escalate in the upcoming years. If you want a competitive advantage, it is high time that you took into account the current search trends. Yes, we understand that the search industry is changing so fast that keeping up with everything new can be difficult. But, to help you make the most of the best trends, we shed light on the three broad categories of searches – voice, visual, and vertical. You don’t want to lag behind your competitors, do you? So, you must take the necessary actions and deliver a unified search experience to your audience. The rest of the subject, we will discuss in the following section. Voice Search – How to get it Right? Underpinned on the speech recognition technology, voice search trend allows the users to get crisp answers to the queries made via voice. Do you know what’s shocking? While this technology has reached its peak point, yet 62% of marketers got no plans for voice search optimization. To stand apart from this herd, go through the must-leverage strategies we discuss below. Focus on Being Mobile Responsive – As most voice searches are made from mobile devices, it is no surprise that your website should be mobile-friendly. Given short attention spans of users, it is also expected of your website to load fast. For confirmation, you can use testing tools to check if your website is meeting these criteria. Open Google My Business Account – Do you know 75% of smartphone users perform voice searches for finding local businesses every week (99firms.com)? If you want yourself to be easily discoverable, then now is the time to open and update your Google My Business account. Need detailed assistance? You can always get in touch with an expert on digital marketing services. Get Best Results with Schema Markup – Also, known as structured data, the schema markup on your website helps the search engine crawlers index and classify your content. And based on this classification of data, the search engine can choose your content and present it as relevant information thereby answering the voice queries of users. Tweak Content for Voice Optimization – Since voice searches are conversational in tone, you should leverage long-tail keywords for improving your visibility on the search engine. Focus on creating blog posts that answer your customers’ queries. The best way is creating a FAQ page that follows the same conversational or question-answer pattern as the voice search queries. Visual Search – What should be Your Strategy? Here is another miracle of Artificial Intelligence (AI) – Visual Search, which helps people search with real-world imagery, in place of text search. A bonanza for all e-commerce brands and stores, the visual search technology allows the users to take a picture, using a visually-focused software like Google Lens and Pinterest Lens and offers results relevant to the object in that picture. Here are some tips on how you should prep up for this trend. Follow Image Optimization – To optimize your images for visual search, you have to follow image SEO best practices like selecting the right format, creating unique images, customizing image file names, and writing SEO compliant alt text. Simultaneously, you should also make sure that your images are mobile-friendly and using them involves no copyright conflict. Update your Image Sitemap – Not sure if the image XML sitemaps have been uploaded on the website? Pay attention before it gets too late. That is important because, with an image sitemap, your chances of being discovered by the search engines increase manifold. As per the top SEO agency India, an updated image sitemap helps Google index your images and show them as visual search results for users. Emphasise Uniqueness & Creativity – Keep in mind that visual content is the same as your other forms of content, which requires to be unique and engaging for creating the right impact. That holds true in cases of e-commerce brands for whom the product pictures can make or break their reputation. Do you use stock imagery? Don’t forget to adapt it for uniqueness. Conduct Audience Analysis – With 62% of millennial customers using visual search over other technologies, you should delve into in-depth research and understand what exactly your customers are looking for (businesswire.com). Don’t churn out images just for the sake of it; ensure that your visual content caters perfectly to your target demography. Vertical Search – Why Must You Care?Whenever we speak of search engines, ‘Google’ is the first name to strike our minds. But, do we consider search engines dedicated to a specific niche or vertical. And there you have got an idea of what vertical search is all about! Searching Pinterest for images, LinkedIn for jobs, or Yelp for online reviews serve as examples of vertical search engines. So, how do you plan to gain visibility on search engines other than Google? Here are some tips from the specialists in digital marketing services.
Analyse Audience Behaviour – Should you think going beyond Google is a waste of time, you must know that 55% of overall retail searches in the US start from Amazon, and surprisingly not Google. And that’s just one out of many examples out there. To get the best results on other search engines you must conduct audience research and study why and how your target audience is using them for their benefit. Adapt Your Content for Specific Search Engines – To cut corners and save efforts, you cannot use the same content types for all search engines. If you’re doing that, it’s at all not professional! Even if the audience remains the same across all platforms, understand that the users’ expectations differ based on different search engines. Hence, you must plan your content strategy accordingly. Maintain Brand Consistency – Never ever mess up with your brand messaging, for it defines what you stand for. No matter what your touch points are, you must communicate with your customers in a consistent tone always. When that coherence breaks, the audience forsakes. After all, what is a reliable brand if it doesn’t stay true to its identity & messaging? Do not Ignore Google’s Very Own Verticals – While you focus on niche-related search engines, do not forget about Google’s network of vertical searches. From images and shopping to video and news, these specialised search engines being less competitive may drive in better traffic to your website. However, remember that vertical ranking is no substitute for horizontal search results. If you are already performing great on Google’s universal search, you can simply optimize for segmented searches and beef up your ranking. Closing Thoughts – With search behaviour changing, new opportunities are coming up for businesses today. And to take advantage of these opportunities, you have to have a dynamic search optimization strategy. Now that you know the best practices, be quick to deploy them and see faster results. If you think you need our help, we will be glad to assist you in your endeavours. We wish you success! You must be familiar with the phrase “content is the king.” Let us modify the phrase today. In today’s competitive digital world, it is not merely the content but “optimized content is the king”! The first step to write an optimized content is to learn the ins and outs of keywords. While you may find a lot of guidelines on link building, on-page SEO, SkyScraper technique, and so on, what’s really missing is the basic guide on keywords. This makes people unaware of keyword variations. If you do not know about the types of keywords, how will you incorporate them in your content and boost their rank on the SERP (Search Engine Result Page)! And if you use only one type of keyword, the content might look monotonous. That’s why the professionals at any reputed SEO agency recommend using a variety of keywords to earn organic traffic for all of them. Types of Keywords – A Guide by Top SEO Agency 1. Short Tail Keywords These keywords are also known as generic keywords as they don’t have any specific intent. These are quite difficult to rank, nevertheless, you may use these once or twice in your content. Example: games, logo, diet, etc. Wondering why these are called generic? Imagine a scenario – if your article deals with the adverse impact of video games on children, someone looking for a blog based on the latest action games may come across your article without any gain. Also, “buy here”, “purchase now”, and such others, too, fall under the generic keywords category. As you can understand, these keywords are quite vague and difficult to rank. That’s why the professionals at any top SEO agency India don’t rely on them! 2. Mid-tail Keywords These keywords carry more information than the short-tail ones but are not so specific as the long-tail keywords. Example: diet tips, logo design skill, puzzle games, etc. 3. Long-tail Keywords These keywords are very specific and have great potential to rank high. If you are targeting customers who may look for ladies’ travel backpacks in LA, you may use these exact words to gain quality leads. Consider another example. People searching for “SEO” on Google may have no clue what they are looking for. Also, anyone looking for the full form of SEO has nothing to do with your website offering SEO services. In such a scenario, you may target a long tail keyword like hire local SEO services as people searching with related search terms have a higher chance to convert. Examples: best weight loss tips for new moms, buy ladies travel backpacks in LA, hire local SEO services, etc. Here, take a look at this blog to learn how to optimize for anchor text. 4. Geo-targeted Keywords These keywords are specific to a location. So, people searching with such location-based terms are the most qualified leads as they are actively looking to buy a product or avail a service. Restaurants, educational institutes, and home repair service, among others must incorporate such location-based keywords in their webpage. Example: South Indian restaurants in Kolkata, best asbestos restoration services in Virginia, etc. Near-me keywords too fall under this category. People often look for “cafes near me” or “shoe showrooms near me.” To obtain these leads you need to optimize your webpage for specific locations. This is a bit tricky and we recommend you to engage professional local SEO services to get optimum results. 5. Seasonal Keywords Search volumes for these keywords increase only during a specific season and people don’t look for these the entire year. Example: Merry Christmas wallpapers, Halloween costume ideas, Valentine’s Day gifts, etc. If you provide a specific seasonal service, you may include these types of keywords. It’s better to engage professional SEO services India to make the most out of such seasonal keywords. 6. Evergreen Keywords These keywords are always present in the market irrespective of the season. If you deliver yearlong services, your niche website should be built around these. Examples: How to install antivirus in Windows 10, digital marketing services India , best sports shoes for men etc. 7. Trending Keywords These keywords have a short span of life. They appear suddenly after any specific event and disappear after some time. Example: Coronavirus symptoms, India score, etc. 8. LSI (Latent Semantic Indexing) Keywords These keywords are closely related to the main keywords and make your content more informative and valuable. These keywords help Google to comprehend the intent of your article. For example, the word “Apple” is used both for the fruit apple and Apple iPhone. Google algorithm can comprehend the sense of a word in a sentence from the surrounding words, which are known as LSI keywords. Let’s explain. In case of the fruit apple, LSI keywords like health, fruits, salad, eating, and such words will be spread across the content. And when it is about the Apple iPhone, words like install, Steve Jobs, operating system, and others will prevail in the content. As you can see, LSI keywords play a distinctive role in making a content SEO friendly. 9. Product-centric Keyword These keywords are about any product or brand. Generally, loyal customers look for these such as Samsung latest phone, Redmi phone cover, etc. Review keywords, too, are a substantial part of it. The examples include iPhone X review, Mi smart watch review, etc. 10. Buyer Keywords These keywords are crucial for affiliate marketers, bloggers, and advertisers because of their potential to bring sales. Anyone looking for these terms is mostly a potential buyer. Example: MakeMyTrip coupon, Goibibo promo code, etc. Okay, now that you have learnt all the 10 types of keywords, let’s come to the second part of the article: how to make money with these. Below we will mention a few pro strategies as preached and practised by the professionals at any top SEO agency. How to Monetize Keywords – Best Practices 1. Write Informative Blog Posts
After you find the right keywords, go on to curate a great blog post around them. Informative posts are essential to make money with the keywords. But make sure that the keywords are relevant to the topic. If you want to save time and effort and pay attention to your business, it’s better to appoint professional content writers. With their skills, they can curate great blog posts and make the keywords organically fit into them. Easy readability is not only a ranking factor but also enhances the user experience. 2. Write Review Blog Posts As we have already mentioned, product or review centric keywords have a high potential to make money because people looking for reviews are in the half-buying stage. However, you should not offer false or exaggerated reviews to manipulate readers into buying the products. Remember, trustworthiness is an important concern for bloggers. 3. Identify the Searchers’ Intent Once you start to identify the searchers’ requirement, it will be easier for you to satisfy their needs and monetize the keywords. For instance, you may write a blog with seasonal keywords like valentines’ day gifts to satisfy the searchers’ demand and offer some cool DIY ideas. 4. Consult SEO Professionals If you want to get all the above-mentioned benefits without racking your brain, the simplest way is to engage professional SEO services. With long experience and expertise, the SEO executives can help boost your site’s ranking on the search engine, drive more organic traffic, and thereby enhance conversions. You should also learn some website auditing tips to increase your conversions. Conclusion Making money with keywords is not as difficult as it sounds. All you need is the right approach to find suitable variations of keywords that are easy to rank. Put your effort in curating an informative content with the right keywords and success will follow you! And for any advice or assistance, we are always there to back you! What’s your take on the article? Comment below and share your thoughts. Facebook is undoubtedly the leader of the paid social media channels. But as more and more brands are investing on Facebook, its cost of advertising is rising gradually. On the other hand, social media platforms like Pinterest, LinkedIn, Twitter, and Instagram, among others are gradually occupying the limelight with their increasing user base. That’s why the experts of any professional internet marketing agency India are advising businesses to shift their resources to other social channels. This, according to experts, shall help businesses to garner more leads and develop a holistic paid social strategy. However, before starting, we must state that you should wait patiently to get substantive results from these channels. For unlike Facebook, these channels may take more time to show an impact on the conversion rate. Nevertheless, with continued investments in such platforms, you will get the desired results. Did you notice we mentioned “continued investments”? It means we are talking about long term engagement. Now, how long can you continue to invest on so many varied platforms! Sounds impractical, right? Yes, that’s why you need to select a proper channel based on your business goal. Especially, if you have recently launched a start-up and do not have enough resources unlike large enterprises to invest in all the platforms. This way, you can save some precious bucks. So, let’s dive in! Suitability of Campaign Goals and Platform 1. Brand Discovery and New User Growth If you seek to drive new user acquisition, you may consider Pinterest. As per the Pinterest team, it has over 320 million monthly active users and 72% of them discover new brands through the pins. 2. Branch Opening or Event With over 1 billion monthly active users (source: Oberlo), Instagram is the perfect place to promote an event that a brand supports or organizes such as a grand opening of stores. 3. Enhance Engagement and App Installs With 330 million monthly active users, Twitter is gradually coming to the forefront as a potential promotional platform. This is the perfect place to write short promotional content and catch the attention of the target audience with innovative hashtags. Here, you may also promote apps and drive more downloads. 4. Lead Generation LinkedIn is suitable for those operating in the B2B space. LinkedIn’s Lead Gen Forms are pre-filled with the members’ profile data. These can make it easy for advertisers, like you, to generate high-quality leads or customize promotional content with accurate data. 5. Brand Reliability A video of your product or service can create a greater impact on the viewers’ minds. It evokes a sense of brand reliability and emotional attachment. YouTube is the ideal platform for this. Other than these social media channels, we must mention another platform that is yet to receive the limelight- Reddit. With 330 million active monthly users (source: Foundationinc), this platform is offering a unique opportunity for brands to expand their user base. One of the significant features in Reddit is upvoting. If your post receives enough upvotes, it becomes more popular and can make it to the front page of Reddit for more people to see. Take advantage of this feature if you seek to promote a new product. Okay, so you have now understood how to use various social media channels to accomplish different brand objectives. But that’s not enough! According to the experts at any PPC management company, you need to monitor the performance of your campaigns on these channels, if you don’t want to drain your resources. Remember, no two social media platforms are the same and they shouldn’t be judged by the same Key Performance Indicators (KPIs). And only the revenue or return on ad spend is not always the ultimate parameter of success for these channels. You need to take several other metrics into account while developing a long term paid social campaign strategy. Here, we will mention some of the important metrics for each social channel that you need to keep an eye on: YouTube 1. Engagement Rate This is the number of engagements that an ad receives (for instance, clicks on icons or card teasers) divided by the number of times it’s displayed. 2. Impressions Click Through Rate (CTR) It measures the video’s ability to compel people to watch the video after they see it on the homepage, recommendation, or trending sections. A high CTR indicates that your title is engaging and relevant. 1. Demographics It measures the characteristics of people who are interacting with your ads and following your page. Through this metric, you can get information like their country, region, industry, employment status, and others. Unlike other social media channels, LinkedIn displays extensive information about the users’ professional lives and work. You can later use this information for other platforms as well (say, for email marketing). 2. Unique Visitors The Page View metric increases every time a user visits your page, even if he or she is visiting for the second time during a certain period. Unique Visitors metric, on the other hand, considers that person to be a single user, regardless of how many times he or she has visited the page. For instance, say a user visits a page once on a Sunday morning, then again on the night of Tuesday. This will be counted as two page views but one unique visitor. Keep an eye on how many new visitors you are acquiring. 1. Follower Growth Rate A high follower count is amazing to enhance brand credibility (and honestly, it also boosts ego!), but doesn’t reveal much about your Instagram efforts or the efficacy of your marketing campaigns. On the other hand, the Follower Growth Rate gives an idea of whether the business is expanding its reach and grabbing the attention of new people. To put simply, the change in your follower count matters more than the actual number of followers while evaluating your Instagram performance. Let’s analyse it with an example. If you start with 600 followers and get 60 new followers in a month, your growth rate is 10%, which is excellent. But, if you have started with 6000 followers and received 60 followers in a month, the follower growth rate is 1%. It’s time to try a new Instagram marketing strategy or engage an agency providing professional digital marketing services. 2. Follower Engagement Rate You need to track the engagement metric to learn how many followers are interested in your service. This metric is more important while evaluating a partnership with an influencer. You really don’t want to pay for a sponsored post that doesn’t have much engagement, right? Just as with the follower count and growth rate, taking a glance at the raw numbers won’t help. You should compare the number of comments and likes with the size of the audience on the account. An example will clarify this. A post with 75 likes seems to be a substantial amount of engagement but if the profile has 30,000 followers, the engagement rate is 0.25%. On the other hand, if you get 30 likes and comments on a profile with 400 followers, the follower engagement rate is 7.5%. You got the picture, right? 1. Hashtag Performance How can we talk about Twitter without mentioning hashtag! Today, it’s almost impossible to run a successful social media campaign without having some catchy hashtags in your toolbox. Before sticking to some specific branded tags to generate brand awareness, it’s important to run A/B testing on some of the hashtags to see which one is generating better results. By learning which tags are more engaging, you may ensure that the next campaign is tailor-made and more effective. 2. Engagement Rate The entire point of being active on social media is to establish a connection with your audience. A quick look at your Engagement Rate will reveal whether your efforts are successful or not. Follow the simple steps: Twitter Analytics > Tweets Dashboard > Engagement Rate and keep an eye on the number of people who:
1. Pins From Your Website The Pin metric indicates the daily average number of pins from your verified site. It will help you determine whether the visual content on your site is appealing enough for your web visitors to pin to your boards. If your content doesn’t get as many pins as you had anticipated, it’s time to add more relevant and interesting visual content to your site. 2. Most Clicked Content To assess which pins from your Pinterest account are driving traffic to your web properties, click on the Most Clicked Tab on the Pinterest Analytics dashboard. This knowledge will help you to generate more relevant content. Here are some other social media metrics that you should start monitoring anytime soon. Conclusion With all these insights, creating a killer campaign is only a matter of time... or maybe, a matter of engaging the right digital marketing company offering social media marketing services. For any kind of assistance, feel free to reach us! |
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