Every business seeks to improve its organic reach and establish an authoritative voice in the industry. Researching keywords, building a community, engaging digital marketing services - the businesses put an extensive effort in maximizing their organic reach. What if we said that the hashtags you use on Facebook can influence and even improve your organic social media reach? Sounds striking? That’s understandable. It’s because hashtags have never really made much difference on Facebook or earned recognition as a game-changer in earning traffic. In fact, you may have seen several posts with lots of hashtags that didn’t contribute to increasing reach. This has perhaps made you reluctant to use tons of hashtags in your posts. Well, the situation is changed now. Facebook hashtags are playing a huge role in increasing organic reach. However, there are a few strategies to use hashtags on Facebook. Only including tons of hashtags in your post won’t increase its reach. We will discuss the strategies below. Proper Ways to Use Hashtags on Facebook These are the strategies preached and practised by the experts of professional social media marketing services. Let’s take a look: 1. Research Hashtags The first step is to research popular hashtags on Facebook for a specific niche. For instance, if you are operating in the travel industry, type #travelandtourism in the search bar to find which hashtags are the most popular. 2. Leverage Instagram You can get a better insight into the popular hashtags if you use Instagram. You need to leverage the potential of all the social media platforms to ensure the maximized outcome of your efforts. When you write a hashtag on Instagram, you can see how many people are using the hashtags. Now, use the popular ones in your post. We recommend you to link your Instagram account to Facebook so as to crosspost without any hassles. That way, you can directly use the Instagram hashtags on Facebook and reach a wider audience. Quick note - Facebook has nearly 2.7 billion users worldwide while Instagram has around 1 billion users. 3. Bring Variety If you are using the Facebook app, you can type your preferable hashtags and Facebook will offer you several suggestions. This is ideal to bring variety in your hashtags. If you use the same hashtags in all of your posts, these may not be much visible. Instead, use a variety of hashtags to reach a wide scale of audience. 4. Go Beyond the Ordinary By far we have discussed why you should use the hashtags that are popular in your niche. Now, we are going to say just the opposite. You can also use hashtags that are generic and not really connected to your domain. For instance, if you operate in the technological field, you can use some hashtags like #wedriveinnovation and #bringthechange. These are generic statements and in accordance with your domain. 5. Create New Hashtags Here’s a magic trick. If you are doing something innovative or if you have come up with a catchy phrase to denote what you do, you can build a new hashtag. For instance, you can use your product name as a hashtag. This will enable people to find all the posts related to the hashtag. If some of your target audience purchase the product, they can also post an image using the hashtag. This significantly helps in brand building. 6. Use Long Hashtags Don’t hesitate to use long Hashtags. You can either put multiple words together or break the words with an underscore sign. For instance, you can either write #entrepreneurgoals or #entrepreneur_goals. 7. Placement of Hashtags Usually, people prefer to use hashtags at the bottom of the caption but you can always use one or two hashtags on the top of the main text to grab attention. Remember that Instagram or Facebook doesn’t allow you to skip white space before using a hashtag. However, hashtags are really important to allow people to read the main text. If you are using generic hashtags just to expand your audience, it’s better to keep a gap between the main text or caption and the hashtags. Put periods (“.”) at every line for a few lines to create a white space. If you don’t want to flood your post with too many hashtags, you may jam the hashtags in the comment box under the post. That way, people will not feel irritated while reading the post and your purpose of reaching more people will also be served. 8. Use Hashtag in Main Text Here’s a cool tip - you can use one or two hashtags in your main post content. Let’s explain it with an example. Say, you offer mobile app development services. And you want to promote your service on Facebook. You may write: “As a trusted #mobileappdevelopmentcompany, we have helped a global clientele with industry-standard mobility solutions. We integrate advanced features to make your app user-friendly. For more info, #contact us at (put your phone number). #mobileappdevelopmentservices #your_company_name” Got it? 9. Take Hashtag Idea from Keywords If you have engaged a top SEO agency India or abroad to optimize search engine presence, you must already know that keyword research is an integral part of it. Take your hashtag idea from the keywords. For instance, if one of your keywords is Cuban jewellery, you can use it in your Facebook post as #cuban_jewellery. You see, all the digital marketing efforts are connected to each other and you can leverage one for the other. 10. Revive Old Posts with Hashtags If you have some old posts where you have not used any hashtag, you can edit and add some hashtags to those posts. This will activate Facebook’s algorithm and revive the posts. Okay, now comes the interesting part - how many hashtags should you use in a post. We will explore it below. How Many Hashtags Can You Include in A Facebook PostThis is a tricky question. Basically, you can use as many hashtags as you want in your post. But the real question is, do you need to use tons of hashtags? To put in simpler terms, does using more hashtags necessarily mean securing more reach?
Honestly speaking, the answer is ‘No’. You can use about 4 to 5 main keywords. You can also extend the number to 10 to 15. Just make sure to use strong hashtags that add value to your business and enhance your post. For instance, if you have created and posted a jewellery ad video that has an emotional touch, instead of using #video, you can write #an_everlasting_bond. This is unique, appealing, and may encourage the audience to use the hashtags in their posts. And when you use such a catchy and unique hashtag, you need not use too many hashtags. Use one or two hashtags to keep things simple, sophisticated, and glamorous. You can keep one hashtag common in every post - this can be your brand name, a product’s name, or a campaign that you support and promote. Final Crux We hope our 10 handpicked tips have helped you to get a better insight into using hashtags on Facebook to improve organic social media reach. Implement these and witness the results yourself. Best wishes. Businesses have been using videos to promote their products and services for time immemorial. Starting with television ads, video marketing has evolved drastically in today’s digital landscape. Content marketing services the world over all agree that in the world of creative content, video is the new king. And why shouldn’t it be? Video content represents a versatile and highly engaging channel for bringing your business to the forefront of consumers’ attention. And thanks to the widespread proliferation of social media, video has emerged as perhaps the single most important factor that should drive the content marketing strategy of any business in 2019. As a species, we humans are visually inclined towards pictorial representations of information. While the written word does form a major part of the information available on the web, it is quickly being surpassed by high-quality video content. Consumers are now looking to videos more and more to solve their problems. With over 1.8 billion monthly active users watching 1 billion hours worth of videos on any given day (source: techjury.net), YouTube has emerged as the second-largest search engine on the web, led only by Google. Other social networks such as Facebook, Twitter and Snapchat are not far behind on the video bandwagon. But what are the various ways in which video content can help your business? Read on to find out. Role of videos for social media marketing services In today’s fast paced world where just twenty-four hours in a day are not enough, very few people have the time or patience to read long product descriptions or detailed textual passages. With human attention span continuously shrinking by the day, social media marketing services are leaning on video to grab the user’s attention. Well structured video content that describes your product or service in a way that provides value to the consumers is sure to be more effective and engaging than cut-and-dried descriptions.
Videos Boost SEO A good amount of video content related to your business can help improve your organic SEO scores and allow you to climb up the search results. This will go a long way towards increasing the amount of traffic to your website, which can then lead to better conversions and sales. For this very reason, social media marketing services recommend preparing a sound video marketing strategy as a part of your overall digital marketing efforts. Videos Are Social Media Friendly If you are trying to leverage social media for your marketing strategy, you just cannot afford to ignore the impact of video. Social media sites currently account for a massive amount of video consumption. Also, video shares and comments help to increase the popularity and reach of your brand. This makes social media and video a match that is made in digital heaven. Video Results Are Trackable While it can be very difficult to gauge the amount of user interaction with traditional forms of content, with video you can easily track the performance metrics. Video content statistics allow your business access to important data such as when your users viewed the video, how long they played it before stopping, and whether the video actually resulted in a desired conversion. This helps to create more pinpointed video marketing strategies such as the optimal length of video content, the time of day when users are more likely to watch your video, the target demographic, and much more valuable insights. Videos Have Excellent ROI You don’t need high-end or specialized equipment to make the next viral video. Your smartphone camera and laptop can serve you very well in this regard. With a little bit of time and creativity you can create videos that engage customers, result in social shares and ultimately improve your conversions and sales. Videos Build Brand Awareness Being a visual content medium, videos can boost your brand image in the eyes of your target audience. Video content has better retention rates than other forms of content, can build strong emotional connections, and generate curiosity for your business in a very short amount of time. This can boost your social media marketing performance by a large degree. Conclusion Video content is poised to become the dominant mode of information consumption and social interaction in the near future. With all major and new businesses leveraging this exciting medium to reach out to their potential customers, you just cannot afford to ignore the impact video content can have on your social media marketing strategy. A picture is worth a thousand words, and even a single, well crafted video can propel your business to new heights. So don’t delay in utilizing video marketing, and contact your content marketing services today. |
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