You must be familiar with the phrase “content is the king.” Let us modify the phrase today. In today’s competitive digital world, it is not merely the content but “optimized content is the king”! The first step to write an optimized content is to learn the ins and outs of keywords. While you may find a lot of guidelines on link building, on-page SEO, SkyScraper technique, and so on, what’s really missing is the basic guide on keywords. This makes people unaware of keyword variations. If you do not know about the types of keywords, how will you incorporate them in your content and boost their rank on the SERP (Search Engine Result Page)! And if you use only one type of keyword, the content might look monotonous. That’s why the professionals at any reputed SEO agency recommend using a variety of keywords to earn organic traffic for all of them. Types of Keywords – A Guide by Top SEO Agency 1. Short Tail Keywords These keywords are also known as generic keywords as they don’t have any specific intent. These are quite difficult to rank, nevertheless, you may use these once or twice in your content. Example: games, logo, diet, etc. Wondering why these are called generic? Imagine a scenario – if your article deals with the adverse impact of video games on children, someone looking for a blog based on the latest action games may come across your article without any gain. Also, “buy here”, “purchase now”, and such others, too, fall under the generic keywords category. As you can understand, these keywords are quite vague and difficult to rank. That’s why the professionals at any top SEO agency India don’t rely on them! 2. Mid-tail Keywords These keywords carry more information than the short-tail ones but are not so specific as the long-tail keywords. Example: diet tips, logo design skill, puzzle games, etc. 3. Long-tail Keywords These keywords are very specific and have great potential to rank high. If you are targeting customers who may look for ladies’ travel backpacks in LA, you may use these exact words to gain quality leads. Consider another example. People searching for “SEO” on Google may have no clue what they are looking for. Also, anyone looking for the full form of SEO has nothing to do with your website offering SEO services. In such a scenario, you may target a long tail keyword like hire local SEO services as people searching with related search terms have a higher chance to convert. Examples: best weight loss tips for new moms, buy ladies travel backpacks in LA, hire local SEO services, etc. Here, take a look at this blog to learn how to optimize for anchor text. 4. Geo-targeted Keywords These keywords are specific to a location. So, people searching with such location-based terms are the most qualified leads as they are actively looking to buy a product or avail a service. Restaurants, educational institutes, and home repair service, among others must incorporate such location-based keywords in their webpage. Example: South Indian restaurants in Kolkata, best asbestos restoration services in Virginia, etc. Near-me keywords too fall under this category. People often look for “cafes near me” or “shoe showrooms near me.” To obtain these leads you need to optimize your webpage for specific locations. This is a bit tricky and we recommend you to engage professional local SEO services to get optimum results. 5. Seasonal Keywords Search volumes for these keywords increase only during a specific season and people don’t look for these the entire year. Example: Merry Christmas wallpapers, Halloween costume ideas, Valentine’s Day gifts, etc. If you provide a specific seasonal service, you may include these types of keywords. It’s better to engage professional SEO services India to make the most out of such seasonal keywords. 6. Evergreen Keywords These keywords are always present in the market irrespective of the season. If you deliver yearlong services, your niche website should be built around these. Examples: How to install antivirus in Windows 10, digital marketing services India , best sports shoes for men etc. 7. Trending Keywords These keywords have a short span of life. They appear suddenly after any specific event and disappear after some time. Example: Coronavirus symptoms, India score, etc. 8. LSI (Latent Semantic Indexing) Keywords These keywords are closely related to the main keywords and make your content more informative and valuable. These keywords help Google to comprehend the intent of your article. For example, the word “Apple” is used both for the fruit apple and Apple iPhone. Google algorithm can comprehend the sense of a word in a sentence from the surrounding words, which are known as LSI keywords. Let’s explain. In case of the fruit apple, LSI keywords like health, fruits, salad, eating, and such words will be spread across the content. And when it is about the Apple iPhone, words like install, Steve Jobs, operating system, and others will prevail in the content. As you can see, LSI keywords play a distinctive role in making a content SEO friendly. 9. Product-centric Keyword These keywords are about any product or brand. Generally, loyal customers look for these such as Samsung latest phone, Redmi phone cover, etc. Review keywords, too, are a substantial part of it. The examples include iPhone X review, Mi smart watch review, etc. 10. Buyer Keywords These keywords are crucial for affiliate marketers, bloggers, and advertisers because of their potential to bring sales. Anyone looking for these terms is mostly a potential buyer. Example: MakeMyTrip coupon, Goibibo promo code, etc. Okay, now that you have learnt all the 10 types of keywords, let’s come to the second part of the article: how to make money with these. Below we will mention a few pro strategies as preached and practised by the professionals at any top SEO agency. How to Monetize Keywords – Best Practices 1. Write Informative Blog Posts
After you find the right keywords, go on to curate a great blog post around them. Informative posts are essential to make money with the keywords. But make sure that the keywords are relevant to the topic. If you want to save time and effort and pay attention to your business, it’s better to appoint professional content writers. With their skills, they can curate great blog posts and make the keywords organically fit into them. Easy readability is not only a ranking factor but also enhances the user experience. 2. Write Review Blog Posts As we have already mentioned, product or review centric keywords have a high potential to make money because people looking for reviews are in the half-buying stage. However, you should not offer false or exaggerated reviews to manipulate readers into buying the products. Remember, trustworthiness is an important concern for bloggers. 3. Identify the Searchers’ Intent Once you start to identify the searchers’ requirement, it will be easier for you to satisfy their needs and monetize the keywords. For instance, you may write a blog with seasonal keywords like valentines’ day gifts to satisfy the searchers’ demand and offer some cool DIY ideas. 4. Consult SEO Professionals If you want to get all the above-mentioned benefits without racking your brain, the simplest way is to engage professional SEO services. With long experience and expertise, the SEO executives can help boost your site’s ranking on the search engine, drive more organic traffic, and thereby enhance conversions. You should also learn some website auditing tips to increase your conversions. Conclusion Making money with keywords is not as difficult as it sounds. All you need is the right approach to find suitable variations of keywords that are easy to rank. Put your effort in curating an informative content with the right keywords and success will follow you! And for any advice or assistance, we are always there to back you! What’s your take on the article? Comment below and share your thoughts. |
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