Facebook is undoubtedly the leader of the paid social media channels. But as more and more brands are investing on Facebook, its cost of advertising is rising gradually. On the other hand, social media platforms like Pinterest, LinkedIn, Twitter, and Instagram, among others are gradually occupying the limelight with their increasing user base. That’s why the experts of any professional internet marketing agency India are advising businesses to shift their resources to other social channels. This, according to experts, shall help businesses to garner more leads and develop a holistic paid social strategy. However, before starting, we must state that you should wait patiently to get substantive results from these channels. For unlike Facebook, these channels may take more time to show an impact on the conversion rate. Nevertheless, with continued investments in such platforms, you will get the desired results. Did you notice we mentioned “continued investments”? It means we are talking about long term engagement. Now, how long can you continue to invest on so many varied platforms! Sounds impractical, right? Yes, that’s why you need to select a proper channel based on your business goal. Especially, if you have recently launched a start-up and do not have enough resources unlike large enterprises to invest in all the platforms. This way, you can save some precious bucks. So, let’s dive in! Suitability of Campaign Goals and Platform 1. Brand Discovery and New User Growth If you seek to drive new user acquisition, you may consider Pinterest. As per the Pinterest team, it has over 320 million monthly active users and 72% of them discover new brands through the pins. 2. Branch Opening or Event With over 1 billion monthly active users (source: Oberlo), Instagram is the perfect place to promote an event that a brand supports or organizes such as a grand opening of stores. 3. Enhance Engagement and App Installs With 330 million monthly active users, Twitter is gradually coming to the forefront as a potential promotional platform. This is the perfect place to write short promotional content and catch the attention of the target audience with innovative hashtags. Here, you may also promote apps and drive more downloads. 4. Lead Generation LinkedIn is suitable for those operating in the B2B space. LinkedIn’s Lead Gen Forms are pre-filled with the members’ profile data. These can make it easy for advertisers, like you, to generate high-quality leads or customize promotional content with accurate data. 5. Brand Reliability A video of your product or service can create a greater impact on the viewers’ minds. It evokes a sense of brand reliability and emotional attachment. YouTube is the ideal platform for this. Other than these social media channels, we must mention another platform that is yet to receive the limelight- Reddit. With 330 million active monthly users (source: Foundationinc), this platform is offering a unique opportunity for brands to expand their user base. One of the significant features in Reddit is upvoting. If your post receives enough upvotes, it becomes more popular and can make it to the front page of Reddit for more people to see. Take advantage of this feature if you seek to promote a new product. Okay, so you have now understood how to use various social media channels to accomplish different brand objectives. But that’s not enough! According to the experts at any PPC management company, you need to monitor the performance of your campaigns on these channels, if you don’t want to drain your resources. Remember, no two social media platforms are the same and they shouldn’t be judged by the same Key Performance Indicators (KPIs). And only the revenue or return on ad spend is not always the ultimate parameter of success for these channels. You need to take several other metrics into account while developing a long term paid social campaign strategy. Here, we will mention some of the important metrics for each social channel that you need to keep an eye on: YouTube 1. Engagement Rate This is the number of engagements that an ad receives (for instance, clicks on icons or card teasers) divided by the number of times it’s displayed. 2. Impressions Click Through Rate (CTR) It measures the video’s ability to compel people to watch the video after they see it on the homepage, recommendation, or trending sections. A high CTR indicates that your title is engaging and relevant. 1. Demographics It measures the characteristics of people who are interacting with your ads and following your page. Through this metric, you can get information like their country, region, industry, employment status, and others. Unlike other social media channels, LinkedIn displays extensive information about the users’ professional lives and work. You can later use this information for other platforms as well (say, for email marketing). 2. Unique Visitors The Page View metric increases every time a user visits your page, even if he or she is visiting for the second time during a certain period. Unique Visitors metric, on the other hand, considers that person to be a single user, regardless of how many times he or she has visited the page. For instance, say a user visits a page once on a Sunday morning, then again on the night of Tuesday. This will be counted as two page views but one unique visitor. Keep an eye on how many new visitors you are acquiring. 1. Follower Growth Rate A high follower count is amazing to enhance brand credibility (and honestly, it also boosts ego!), but doesn’t reveal much about your Instagram efforts or the efficacy of your marketing campaigns. On the other hand, the Follower Growth Rate gives an idea of whether the business is expanding its reach and grabbing the attention of new people. To put simply, the change in your follower count matters more than the actual number of followers while evaluating your Instagram performance. Let’s analyse it with an example. If you start with 600 followers and get 60 new followers in a month, your growth rate is 10%, which is excellent. But, if you have started with 6000 followers and received 60 followers in a month, the follower growth rate is 1%. It’s time to try a new Instagram marketing strategy or engage an agency providing professional digital marketing services. 2. Follower Engagement Rate You need to track the engagement metric to learn how many followers are interested in your service. This metric is more important while evaluating a partnership with an influencer. You really don’t want to pay for a sponsored post that doesn’t have much engagement, right? Just as with the follower count and growth rate, taking a glance at the raw numbers won’t help. You should compare the number of comments and likes with the size of the audience on the account. An example will clarify this. A post with 75 likes seems to be a substantial amount of engagement but if the profile has 30,000 followers, the engagement rate is 0.25%. On the other hand, if you get 30 likes and comments on a profile with 400 followers, the follower engagement rate is 7.5%. You got the picture, right? 1. Hashtag Performance How can we talk about Twitter without mentioning hashtag! Today, it’s almost impossible to run a successful social media campaign without having some catchy hashtags in your toolbox. Before sticking to some specific branded tags to generate brand awareness, it’s important to run A/B testing on some of the hashtags to see which one is generating better results. By learning which tags are more engaging, you may ensure that the next campaign is tailor-made and more effective. 2. Engagement Rate The entire point of being active on social media is to establish a connection with your audience. A quick look at your Engagement Rate will reveal whether your efforts are successful or not. Follow the simple steps: Twitter Analytics > Tweets Dashboard > Engagement Rate and keep an eye on the number of people who:
1. Pins From Your Website The Pin metric indicates the daily average number of pins from your verified site. It will help you determine whether the visual content on your site is appealing enough for your web visitors to pin to your boards. If your content doesn’t get as many pins as you had anticipated, it’s time to add more relevant and interesting visual content to your site. 2. Most Clicked Content To assess which pins from your Pinterest account are driving traffic to your web properties, click on the Most Clicked Tab on the Pinterest Analytics dashboard. This knowledge will help you to generate more relevant content. Here are some other social media metrics that you should start monitoring anytime soon. Conclusion With all these insights, creating a killer campaign is only a matter of time... or maybe, a matter of engaging the right digital marketing company offering social media marketing services. For any kind of assistance, feel free to reach us! When you are building your brand, there are multifarious business issues you need to be concerned about. There’s financials, product quality, stock, logistics and a host of other things to keep your mind busy. In the midst of all these, it’s easy to overlook logo design. You might be led to think that a logo isn’t all that important for your brand. In extreme cases, you might decide your brand doesn’t need a logo at all. Nothing could be farther from the truth. A logo is one of the most essential components of brand building. According to studies by t-sciences.com, we process images 60,000 times faster than words. A logo gives your brand an instantly recognizable identity which represents the ethos of your business. Without a proper logo to help your brand rise above the rest, you risk losing your brand identity in the sea of anonymity. So how exactly can logo design services help you in creating a stellar brand experience? If this is what you want to explore, then stick with us and continue below. How A Logo Design Company In India Can Boost Your Brand Identity A logo is not merely a symbolic representation of your company. Rather, it’s the primary communication tool that enables customers to instantly recognize and recall your brand value and business identity. Studies by logo design company India suggest that even when the brand names are not built into the logo, the majority of the population could instantly recognize the brand by virtue of the logo alone. A quickly recognizable logo gives your brand credibility and communicates with your target audience in a visual manner that mere words cannot hope to achieve. To help you further realize the benefits your brand building efforts can garner from professional logo design services, here are some more points which clearly delineate why logo design is so vital for your brand. First Impression Matter It is often said that a first impression is the last impression, which in the world of brands is extremely relevant. Customers begin to make subconscious decisions about your brand and business within a fraction of a second of being exposed to your brand identity. Most likely your logo is going to be a customer’s first exposure to your brand. Therefore, in order to create a lasting impression, your logo must convey volumes about your brand through its unique design. For this very reason, it is of vital importance that your logo is designed by professionals who can use color, font and style to weave your brand identity into your logo. This results in the creation of a stellar logo design that catches people’s attention, especially on social media and other channels, and clearly conveys your brand message. A Good Logo Enables Stickiness In today’s world, consumers are constantly exposed to a flurry of products and services. As such, constant bombardment with brands can make remembering the right one for your requirement a difficult task. Expert logo design services can help your brand achieve stickiness, i.e. become a permanent resident in the minds of your target customer base. This way they are sure to remember your brand when they need a solution. Separates You From Competition One of the most important ways in which a good logo can help in your brand building activity is by distinguishing your business from the competition. A unique logo that is reflective of your brand identity can speak directly to your consumers in a way no other marketing effort can easily hope to achieve. In this way, your logo separates your business from the other players in your niche thereby promoting exclusivity and a sense of belonging. Builds Trust And Fosters Loyalty A perfect logo can help to breed trust among your customers. As your brand becomes more recognizable, customers are going to associate your business with your logo more than anything else. This ultimately results in fostering loyalty among your customer base and ensuring that they come back to you each time for more. Illuminates Your Identity Finally, a logo highlights your brand identity in front of the consumers. By becoming a beacon that lights the way to your brand, a logo can act as a compass that helps customers navigate the choppy waters of the burgeoning marketplace and reach your business for their needs. Conclusion To sum up, a logo not only builds your brand identity, it also gives your customers a mode by which they can relate to your brand. Therefore, it is of utmost importance that you put some serious thought behind the creation of a fitting logo for your business. By taking the help of brand identity design services, you can significantly empower your brand. Businesses have been using videos to promote their products and services for time immemorial. Starting with television ads, video marketing has evolved drastically in today’s digital landscape. Content marketing services the world over all agree that in the world of creative content, video is the new king. And why shouldn’t it be? Video content represents a versatile and highly engaging channel for bringing your business to the forefront of consumers’ attention. And thanks to the widespread proliferation of social media, video has emerged as perhaps the single most important factor that should drive the content marketing strategy of any business in 2019. As a species, we humans are visually inclined towards pictorial representations of information. While the written word does form a major part of the information available on the web, it is quickly being surpassed by high-quality video content. Consumers are now looking to videos more and more to solve their problems. With over 1.8 billion monthly active users watching 1 billion hours worth of videos on any given day (source: techjury.net), YouTube has emerged as the second-largest search engine on the web, led only by Google. Other social networks such as Facebook, Twitter and Snapchat are not far behind on the video bandwagon. But what are the various ways in which video content can help your business? Read on to find out. Role of videos for social media marketing services In today’s fast paced world where just twenty-four hours in a day are not enough, very few people have the time or patience to read long product descriptions or detailed textual passages. With human attention span continuously shrinking by the day, social media marketing services are leaning on video to grab the user’s attention. Well structured video content that describes your product or service in a way that provides value to the consumers is sure to be more effective and engaging than cut-and-dried descriptions.
Videos Boost SEO A good amount of video content related to your business can help improve your organic SEO scores and allow you to climb up the search results. This will go a long way towards increasing the amount of traffic to your website, which can then lead to better conversions and sales. For this very reason, social media marketing services recommend preparing a sound video marketing strategy as a part of your overall digital marketing efforts. Videos Are Social Media Friendly If you are trying to leverage social media for your marketing strategy, you just cannot afford to ignore the impact of video. Social media sites currently account for a massive amount of video consumption. Also, video shares and comments help to increase the popularity and reach of your brand. This makes social media and video a match that is made in digital heaven. Video Results Are Trackable While it can be very difficult to gauge the amount of user interaction with traditional forms of content, with video you can easily track the performance metrics. Video content statistics allow your business access to important data such as when your users viewed the video, how long they played it before stopping, and whether the video actually resulted in a desired conversion. This helps to create more pinpointed video marketing strategies such as the optimal length of video content, the time of day when users are more likely to watch your video, the target demographic, and much more valuable insights. Videos Have Excellent ROI You don’t need high-end or specialized equipment to make the next viral video. Your smartphone camera and laptop can serve you very well in this regard. With a little bit of time and creativity you can create videos that engage customers, result in social shares and ultimately improve your conversions and sales. Videos Build Brand Awareness Being a visual content medium, videos can boost your brand image in the eyes of your target audience. Video content has better retention rates than other forms of content, can build strong emotional connections, and generate curiosity for your business in a very short amount of time. This can boost your social media marketing performance by a large degree. Conclusion Video content is poised to become the dominant mode of information consumption and social interaction in the near future. With all major and new businesses leveraging this exciting medium to reach out to their potential customers, you just cannot afford to ignore the impact video content can have on your social media marketing strategy. A picture is worth a thousand words, and even a single, well crafted video can propel your business to new heights. So don’t delay in utilizing video marketing, and contact your content marketing services today. Most businesses today are developing mobile applications to promote their venture to the customers, however, the need to find the right development platform is necessary. There are primarily two app development frameworks- Native and Hybrid. With the smooth interface and the easy usage, the Native framework is highly sought after and popular for the development of mobile applications. However, the introduction of Ionic app development platform, which facilitates cross-platform mobile app development, has changed the scenario completely. But what made Ionic App Development framework be this widely popular? Why should you, as a business organisation opt for Ionic as a platform? Keep reading the article to find answers to the questions raised. What is Ionic App Development?
Ionic, in simple terms, is an HTML 5 based Hybrid app development platform that offers simplicity and easy usage to the developers. Getting started on the framework is easy enough for all developers possessing a wee bit knowledge of HTML, CSS and Javascript. Other than providing a wide range of stunning features, it is extremely easy to develop UI elements for cross-platform applications on Ionic. It is an open source mobile application development platform. The Iconic Features of Ionic The wide variety of features included in the Ionic framework is primarily responsible for setting it apart from the other mobile app development platforms. Some of the most common features of Ionic app development can be stated as follows:
With such beneficial features, you will definitely want to use Ionic framework for your business mobile application development. Why Ionic: Differentiating between Ionic based Hybrid Framework and Native platforms One of the most discussed topic when talking about mobile application development is the difference between Hybrid framework using Ionic and Native framework. To help you comprehend each of the development framework better, here is a detailed representation. 1. Language Required Ionic: HTML, CSS, Javascript Native: Objective-C, Swift (for iOS), Java (for Android) 2. Work for other platforms Ionic: Ionic runs on a single code regardless of the platform Native: Each platform requires a new and unique code 3. Performance Ionic: Apps developed in Ionic framework are almost as smooth as an app developed in native framework Native: Native provides the fastest and the smoothest feel of the apps 4. Development Cost Ionic: The cost of development for Ionic is cheaper than others Native: The cost of development for Native apps is slightly steep 5. Themes Ionic: Ionic has a wide range of pre-defined themes to select from Native: The developer has to create themes depending on the platform Conclusion Hence, it can be well-established that Ionic has classy features and is simple enough to develop. The numerous advantages offered thus render Ionic App Development framework ideal for your business. You can find the best Ionic app development services at Webguru Infosystems India. |
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